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Search Engine Marketing

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Search Engine Marketing Services Starting at Just Rs.1,450/- (Inclusive of all taxes)

About Search Engine Marketing

The concept behind Search Engine Marketing is quite simple: when a consumer or business person searches the Web through either a text box or by clicking through a directory hierarchy, he or she is in "hunt mode." This psychological state is unique because it signals to the search engine (and to marketers) that the person is looking for information, often of a direct or indirect commercial nature.

Marketers understand that this "hunt mode" means that the searcher may very well be at the beginning, middle, or end stages of the buying cycle. When someone is researching a product or service to satisfy an immediate or future need they are in an unusual state: they desire relevant information and are open to digesting and acting on the information at their fingertips, all made possible by a search engine. This makes search engine results some of the best sources of targeted traffic, whether this traffic originates from "organic" unpaid search listings or paid advertising listings.

Many marketers think of search engines as delivering the search results or SERP (Search Engine Results Page) in the form of purely textual results. The truth is that search results can be any mix of text, images, video, audio, or other file formats. In the United States, search engines don’t simply include Google, Yahoo and Bing; they also include commerce sites such as eBay and Amazon, as well as specialty search engines such as YouTube and Hulu for video, restaurant search engines, "people" search engines such as LinkedIn, or online business directories for local results, including IYPs (Internet Yellow Pages) and sites such as Yelp, Angie's List, and others. Many countries have general purpose or specialty search engines launched locally to meet the needs of that countries’ population.

You have to find out ways to maximise your return on investment with search engine marketing. You have to come up with a potent strategy. But as search engine optimisation companies will advise you understanding of the basics of search engine marketing is essential in this respect. There are roughly two types of approaches to search engine optimisation:

It includes SEO, link building and other offline marketing methods.

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This includes pay per click (PPC), paid subscriptions and other online advertising methods such as banner ads.

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Though both these approaches have certain limitations, but there are many advantages too. Advantages and disadvantages of both these processes is mentioned below:

Advantage of Organic SEO

  • Most actions for search engine optimisation is an one time activity. The charges of the work is set as an upfront fees.
  • Changes brought about as a part of organic SEO will be relevant to your website and drive traffic up to a year or so from now.
  • They can build credibility. Research shows that about 60-80% of people tend to click on organic results instead of sponsored or paid results.
  • If you are able to earn a good ranking you will end up appearing in prominent positions in most other search engines.

Disadvantages of Organic SEO

  • There are changes required to your website’s code. These changes tend to be invisible to visitors. If you have invested time and money in building an unfriendly website for search engines than the process can be costly as well as time consuming. Some of the changes required to your website under such circumstances may be – navigation, design and site’s copy.
  • Results in terms of rankings or traffic are a slow process. The results will normally show in 3 or 4 months.
  • There can be no guaranteed results as the search engines themselves decide the ranking.

Success is doing ordinary things extraordinarily well.

Advantages of Pay Per Click

  • Pay per click campaigns can be implemented in quick time. They take about 2-3 weeks to be set up and then run. Google Adwords is up and running very quickly after a campaign is started.
  • There are no changes required to your site. Though creating targeted landing pages for each of your advertisements can increase conversions.
  • You can bid for an unlimited number of keywords.
  • You can decide where your listing appears in result pages and also what your ad says. You can look through your products and offers to decide the result page best suiting your needs.

Disadvantages of Pay Per Click

  • All the clicks are expensive as there is intensive bidding.
  • You will have to keep on paying for clicks month after month. If you fail to meet the budget then your listings disappear and with that the traffic also moves.
  • Web visitors like to click on organic links rather than sponsored results.
  • Lot of time investment is required to monitor and bring changes in listings constantly.


Thus, organic SEO seems to be a cost effective solution to getting good traffic over a long period of time. It requires little efforts from the business owner. You have to select a good search engine optimisation company and that’s it!

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Businessgig is an initiative of Expert Engineers and Professional Charterered Accountants having an experience of over 7 years.


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We are one of the leading brands in Accounting, Statutory Compliances ,Designing and Marketing.


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We have capability to advise and serve you, even you when you grow big and expand


You simply won’t find another vendor that can match our value proposition. Our customers often tell us the same thing. We make every effort to provide our customers with great products and services, and we work just as hard to make sure they are getting the right business model that fits their needs. We promise the same to you.

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When we face a tough decision we never compromise our values and principles. We do what is right, not what is the easiest.


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We are passionate and committed in heart and mind to what we do. Our employees work around the clock coming up with ideas.

Flexibility

We believe that flexibility leads to excellence and we tailor all our services to the specific needs of each client.


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We strive for excellence in all that we do. We set high personal and company standards, and then consistently try to exceed them. We attract self-motivated, highly capable, results-oriented people and invest heavily in their development.

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We believe that open communication builds trust, which is the foundation of any relationship whether it’s with our employees or our clients.


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Our power comes from the talented people within our company. We create an environment in which every person is a valued and respected member, encouraged to contribute and share, and recognized and rewarded for their efforts.

Extra Ordinary Customer Support

We place highest importance to providing extra ordinary customer Support.

When it comes to the numbers, you might get a million query in your head. Do not worry! Our dedicated support team loves to assist you with anything. Just give us a buzz and we would happy to answer all of your queries..

We know how expensive finance experts and designers can be. Businessgig provides best of the both at an unimaginably low price. We harness the power of technology and have pushed a lot of our work to digitization. This saves us a lot of time and we happily pass on the benefit to our customers.

A Pricing structure designed for your every need. Our business package will free you from charges for every service. We provide best in class services at reasonable charges through latest technology, experience and expertise. .

We understand how important your business information is. We have systems in place to ensure confidentiality of your data. We do not even reveal your name unless you want us to. To know more, please check our NDA and Privacy policy.We take Client confidentiality seriously. We never disclose client information or use our Client’s brand name for our marketing without your prior permission.

About Us

Alone we can do so little, together we can make wonders. So lets team up and grow together. You would have heard the phrase ‘Making mountains out of molehills’; but here we do what we do best-making molehills out of mountains.

We enjoy the reputation of being synonymous with professionalism, efficiency, and excellent service. We provide full spectrum of financial, accounting, designing, marketing services as well as investment consultancy, project evaluation and services related to all types of business and corporate agreements. We specialize in providing end to end support to startups – be they proprietorship’s, partnership’s, LLP’s, or Private Limited Enterprises. Our knowledge of the Indian ecosystem makes us perfectly placed to provide end-to-end assistance with company formation in India as well as company registration in India.

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