Search Engine Marketing

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Search Engine Marketing Services Starting at Just Rs.1,450/- (GST 18% Extra)

About Search Engine Marketing

The concept behind Search Engine Marketing is quite simple: when a consumer or business person searches the Web through either a text box or by clicking through a directory hierarchy, he or she is in "hunt mode." This psychological state is unique because it signals to the search engine (and to marketers) that the person is looking for information, often of a direct or indirect commercial nature.

Marketers understand that this "hunt mode" means that the searcher may very well be at the beginning, middle, or end stages of the buying cycle. When someone is researching a product or service to satisfy an immediate or future need they are in an unusual state: they desire relevant information and are open to digesting and acting on the information at their fingertips, all made possible by a search engine. This makes search engine results some of the best sources of targeted traffic, whether this traffic originates from "organic" unpaid search listings or paid advertising listings.

Many marketers think of search engines as delivering the search results or SERP (Search Engine Results Page) in the form of purely textual results. The truth is that search results can be any mix of text, images, video, audio, or other file formats. In the United States, search engines don’t simply include Google, Yahoo and Bing; they also include commerce sites such as eBay and Amazon, as well as specialty search engines such as YouTube and Hulu for video, restaurant search engines, "people" search engines such as LinkedIn, or online business directories for local results, including IYPs (Internet Yellow Pages) and sites such as Yelp, Angie's List, and others. Many countries have general purpose or specialty search engines launched locally to meet the needs of that countries’ population.

You have to find out ways to maximise your return on investment with search engine marketing. You have to come up with a potent strategy. But as search engine optimisation companies will advise you understanding of the basics of search engine marketing is essential in this respect. There are roughly two types of approaches to search engine optimisation:

It includes SEO, link building and other offline marketing methods.

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This includes pay per click (PPC), paid subscriptions and other online advertising methods such as banner ads.

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Though both these approaches have certain limitations, but there are many advantages too. Advantages and disadvantages of both these processes is mentioned below:

Advantage of Organic SEO

  • Most actions for search engine optimisation is an one time activity. The charges of the work is set as an upfront fees.
  • Changes brought about as a part of organic SEO will be relevant to your website and drive traffic up to a year or so from now.
  • They can build credibility. Research shows that about 60-80% of people tend to click on organic results instead of sponsored or paid results.
  • If you are able to earn a good ranking you will end up appearing in prominent positions in most other search engines.

Disadvantages of Organic SEO

  • There are changes required to your website’s code. These changes tend to be invisible to visitors. If you have invested time and money in building an unfriendly website for search engines than the process can be costly as well as time consuming. Some of the changes required to your website under such circumstances may be – navigation, design and site’s copy.
  • Results in terms of rankings or traffic are a slow process. The results will normally show in 3 or 4 months.
  • There can be no guaranteed results as the search engines themselves decide the ranking.

Success means having the courage, the determination, and the will to become the person you believe you were meant to be.

Advantages of Pay Per Click

  • Pay per click campaigns can be implemented in quick time. They take about 2-3 weeks to be set up and then run. Google Adwords is up and running very quickly after a campaign is started.
  • There are no changes required to your site. Though creating targeted landing pages for each of your advertisements can increase conversions.
  • You can bid for an unlimited number of keywords.
  • You can decide where your listing appears in result pages and also what your ad says. You can look through your products and offers to decide the result page best suiting your needs.

Disadvantages of Pay Per Click

  • All the clicks are expensive as there is intensive bidding.
  • You will have to keep on paying for clicks month after month. If you fail to meet the budget then your listings disappear and with that the traffic also moves.
  • Web visitors like to click on organic links rather than sponsored results.
  • Lot of time investment is required to monitor and bring changes in listings constantly.


Thus, organic SEO seems to be a cost effective solution to getting good traffic over a long period of time. It requires little efforts from the business owner. You have to select a good search engine optimisation company and that’s it!

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About Us

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We enjoy the reputation of being synonymous with professionalism, efficiency, and excellent service. We provide full spectrum of financial, accounting, designing, marketing services as well as investment consultancy, project evaluation and services related to all types of business and corporate agreements. We specialize in providing end to end support to startups – be they proprietorship’s, partnership’s, LLP’s, or Private Limited Enterprises. Our knowledge of the Indian ecosystem makes us perfectly placed to provide end-to-end assistance with company formation in India as well as company registration in India.

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